Smart in your life? Bring smart into your home
and the best way to do this is with RTV Euro AGD
Smart home solutions can be as simple and intuitive as your smartwatch – and so was our campaign promoting RTV Euro AGD’s smart home product portfolio.
the challenge
smart home solutions are not for me
There is an opinion among Poles that smart home solutions are expensive, complicated and available only to rich, single-family home owners.
idea
smart in your life? bring smart into your home!
Smart home solutions can be as simple and intuitive as your smartwatch, smartphone, smartband, smart TV… Oh, wait – if you already use smart in your live, why is the wind of change blowing through your apartment? Smart in your life? Bring smart into your home!
based on our insight and idea, we prepared the key visual and claim
They were followed by creations for individual smart products that simply stated their features and practicality. Instead of lofty slogans about smart homes and systems that can think for us, we communicated in a simple and accessible way when talking about specific solutions. We focused on usability and solutions for smarter living.
interactive landing page
As part of the campaign, users were taken to an interactive landing page we created – a home/apartment/garden, where they were intuitively guided through the process of selecting smart devices that could transform their lives. In addition to practical advice and the biggest advantages of various smart product categories, the website was also filled with video tutorials.
