Rap against the pandemic – the biggest charity event in Polish hip-hop

Over 1,400 rap verses, commitment from musicians, actors, politicians and journalists. Probably, everyone in Poland (and not only here) heard about the #Hot16Challenge2 campaign – regardless of their age or interests. Few people, however, realized the extent of the real help that the initiative, launched by Karol “Solar” Poziemski, would bring. How big was it? The numbers speak for themselves: PLN 3.5 million were collected to buy thousands of gloves, masks, visors and protective suits for doctors, as well as seven disinfection devices and seven ambulances. We had to make the whole country hear about it.

And, since the Polish hip-hop community was behind the whole event, it was also worth disenchanting its long outdated image, which was still present in a part of society. After all, as Białas sang in the final track of the whole event, “Rap is not with gangsters anymore, but with people who will always help”.

The campaign wrapped up on September 29th, exactly five months after the publication of Solar’s “sixteen” – the first verse of the second edition of the #Hot16Challenge. On this occasion, the initiator of the project, together with Białas, his partner and long-time friend, prepared a special video in which all SBM Label artists performed and ambulances bought with the funds raised in the campaign were presented.

What was our role? We developed the concept of media communication for the project and showed the true face of Polish hip-hop. Hip-hop that connects and has great power to help.